Solar Sales and Marketing

Course ID: PV204

Status: Completed


Duration: 1 Days Start Date February 16, 2010 End Date: February 16, 2010	Location: Instructor: Tuition: $275.00

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Category: Solar Electricity (Photovoltaics)

In this intensive workshop for both solar salespeople and sales management/owners, Andy Black will share his secrets for setting up a solid and effective sales team, then generating tons of leads for and with them. The strategic insights you’ll glean from this course will save and/or earn you thousands in avoided mistakes and increased sales.

Marketing Overview
• Understanding basic marketing and solar market segments
• Promotion strategies, lead generation, and marketing tools
• Setting up and running sales organizations

• Staffing, asset control, termination and legal issues
• Costs and sales commission rates

Sales Strategies
• Connecting with customers
• Working the sales funnel from lead screening to presenting and closing

Prerequisite: None - suggested course preparation: PV 101, or equivalent (or PV D&I or Grid-Tied prior to January 2010).
Instructor: Andy Black

Slides from similar past classes: http://www.ongrid.net/papers/SalesMktg_SEI_NJ_2009.04.pdf

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Solar Sales and Marketing

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